Our Business
Strategic Partner
Top ＞ Strategic Partner
We work with pharmaceutical companies and other clients to improve patient outcomes, providing end-to-end support from marketing strategy development to execution. Our team is made up of professionals with deep healthcare expertise who are involved in both upstream marketing and tactical implementation. In doing so, we help strengthen our clients’ competitive advantage and contribute to the overall advancement of the industry.
Key Features of Our Marketing Strategy Support
- The teams are primarily made up of professionals with experience as brand managers in pharmaceutical companies.
- Data-driven targeting using proprietary databases and partnerships with patient associations.
- Creative approaches using the diverse resources of the Cross Marketing Group.
Full strategic planning support
To ease the demanding workload of pharmaceutical brand managers, we work closely with clients, flexibly adapting to their strategic and tactical needs. Based on research, we propose strategies and provide third party support in areas that may be difficult to address internally. Our experienced team, with expertise across multiple disease areas, ensures sound strategic planning. This approach enhances our clients’ marketing efforts and helps maximise business results.
Case Studies
Pre and Post-Launch Support
In-House Data Analysis
We help define key challenges and formulate hypotheses, perform data processing and analysis, evaluate results and identify solutions.
Pre and Post-Launch Support
Strategy Development
We establish clear product positioning, targeting, and differentiation strategies, ensuring a structured approach to decision-making and execution.
Pre and Post-Launch Support
Workshop Planning and Facilitation
We organise and facilitate strategy workshops that bring stakeholders together to collaboratively develop effective marketing strategies, integrating different perspectives for a more precise approach.
Solution Proposals
To accurately capture changes in patient behaviour, we use insights from our Behaviour Change Validation services, the Medilead Marketplace and collaborations with patient advocacy groups. We also create digital content, such as videos and websites, that reflect these insights. Our medical experts create tailored scenarios and structured proposals that are aligned with client objectives.
Case Studies
Validation through Medilead Marketplace & Patient Association Collaboration
We conduct in-depth competitive and customer trend analysis and develop strategies that optimise the entire product lifecycle - from market entry, through growth and maturity, to exit strategies.
Digital content production and management
We provide end-to-end support to plan, produce and manage digital advertising content, including videos and websites, to effectively engage target audiences.
Webinars for patients
Leveraging our partnerships with the Medilead Marketplace and patient associations, we offer comprehensive webinar planning, promotion and execution support. Our services include disease-specific webinars, regional events and large-scale audience outreach through the Cross Marketing Group panel.
Implementation Support
We go beyond strategic planning and tactical recommendations by providing hands-on implementation support to ensure our clients achieve tangible business results. By leveraging the extensive assets of the Cross Marketing Group - including research panels, marketing tools and creative resources - we help clients successfully achieve their KPIs.
Case Studies
Tactical Planning & Execution
We help design and implement specific tactics that are aligned with business strategies. Our approach ensures effective market penetration while closely monitoring local developments.
