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Marketing research in the medical field to increase resolution of healthcare issues

Do you have issues such as, "We want to develop measures to increase sales of existing drugs," "We want to develop marketing strategies for new products," or "We want to know what patients’ needs are in order to promote drug development? The key to improving resolution of medical and healthcare issues is to utilize marketing research in the medical field. Medilead’s marketing research accurately identifies the challenges and opportunities in the medical and healthcare industries, the health needs of patients, and the desires of healthcare professionals, and uses this information to optimize product development and marketing strategies. Together with Medilead, we achieve innovation to solve healthcare challenges through marketing research.

Survey Results

Medilead provides a full range of primary research services throughout the year, both domestically and internationally.Starting with research planning based on client needs, we provide insights through efficient and flexible implementation and reporting from an accurate perspective. We provide optimal support for our clients’ business success.

  • Domestic Projects Domestic Projects
    Qualitative study：
    About 60 cases
    Quantitative survey：
    About 200 cases
  • Overseas casesOverseas cases
    Inbound：
    About 40 cases
    Outbound：
    About 10 cases

Results by disease area

Below is a list of diseases that Medilead has handled in primary research. We have a wide range of diseases that we can treat, so please feel free to contact us if you have a disease that is not listed.

Oncology
Lung cancer, thyroid cancer, kidney cancer, liver cancer, cervical cancer, multiple myeloma, chronic lymphocytic leukemia, mantle cell lymphoma, follicular lymphoma, acute myeloid leukemia, non-small cell lung cancer, cancer pain, CAR-T cell therapy
Inflammatory and Immunological Diseases
Rheumatoid arthritis, Crohn’s disease, ulcerative colitis, psoriasis vulgaris, psoriatic arthritis, atopic dermatitis, alopecia areata, systemic lupus erythematosus, Behcet’s disease, multiple sclerosis
Psychiatric and Neurological Diseases
Alzheimer’s disease, mild cognitive impairment (MCI), Parkinson’s disease, depression, attention deficit hyperactivity disorder (ADHD), epilepsy, insomnia, schizophrenia, multiple sclerosis, tardive dyskinesia, progressive supranuclear palsy, neuropathic pain, amyotrophic lateral sclerosis (ALS)
Metabolic and endocrine disorders
Type 1 diabetes mellitus,Type 2 diabetes mellitus,Hypertension,Glucose meter
Respiratory illness
Chronic obstructive pulmonary disease (COPD), asthma (moderate and severe), allergic rhinitis, emphysema
Renal disease
Renal failure, chronic kidney disease (CKD), hyperphosphatemia, cystitis, diabetic kidney disease (DKD)
Urological disorder
Irritable bowel syndrome, reflux esophagitis, hepatitis B, hepatitis C, non-alcoholic steatohepatitis (NASH)
Circulatory disease
Hypertension, dyslipidemia, anticoagulants, Stroke Prevention in Atrial Fibrillation (SPAF), acute myocardial infarction (AMI), deep vein thrombosis (DVT)/venous thromboembolism (VTE), antiplatelet agents, stents/catheters, pacemakers, ECGs
Eye disease
Age-related macular degeneration, Allergic conjunctivitis, Cataract, Glaucoma
Musculoskeletal disorders
Osteoarthritis, Chronic pain, Osteoporosis
Others
endometriosis, infertility, human papillomavirus (HPV), organ transplant, regenerative medicine, clinical trials, CT/MRI/ultrasound, vaccine

About the Survey Panel

The survey panels we distribute for research and interviews at Medilead are among the largest in the country.We also utilize our own healthcare and disease panels to screen our target audience.

What is the marketing research that Medilead provides?

  1. Both quantitative and qualitative research can be conducted

    Medilead can conduct both quantitative research (e.g., web surveys) and qualitative research (e.g., interviews). We will propose the most appropriate research method according to your issues and objectives.

    List of methods that can be implemented

    Web-based surveys and research

    Depth Interview (IDI)

    Group Interview (FGI)

  2. Integrated services from survey planning and design to reporting

    We provide a full range of services from planning to implementation, analysis, and reporting of the most appropriate survey according to the client’s issues. We can also work with you to organize the issues from the study level, and formulate a plan and design together. Please feel free to contact us for a consultation.

    Both quantitative and qualitative research can be conducted

    Deliverables at the time of survey implementation

    Tally table (at the time of survey implementation)

    Transcript of remarks (at the time of conducting the interview)

    Report (common)

  3. Reachable to all stakeholders

    We can approach all stakeholders, including comedicals (healthcare professionals) such as doctors, nurses, and pharmacists, as well as patients and patient families.Therefore, our services are not limited to surveys, but can be flexibly tailored to any issue or purpose.

Integrated services from survey planning and design to reporting

Case Studies

Here are some examples of primary research we have conducted. These are just a few examples, and we are able to conduct a variety of other types of research as well. Please feel free to contact us for more information.

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TEL : +81-3-6859-2295 FAX : +81-3-6745-1168