Medilead MarketPlace
MMP ( abbreviated MMP) is a large-scale annual survey conducted since 2018 each year.It provide disease information and patient background data, offering valuable insights to companies involved in healthcare marketing.
CASE 01
Complexity of survey design
The healthcare market is complex and involves many stakeholders, requiring a multifaceted perspective from the survey design stage. Appropriate methodologies must be selected with consideration for the priorities and regulations of each stakeholder. Simple question design will not suffice.
CASE 02
Complexity of launching a survey
Before initiating a survey, it is essential to determine whether to purchase an RWD or to create a new one. A series of procedures must then be followed, including selecting a survey company, designing the survey, creating the questions, applying for ethical review, and recruiting subjects.
CASE 03
Data delivery takes time
It typically takes two to three months from conducting a survey to receiving the data. The time lag involved in aggregating and analyzing the data before it can be translated into actionable measures is a factor that hinders prompt decision-making.
Medilead MarketPlace can retrieve data according to the criteria you specify.
By capturing 100 data points including patient background information not available in EHRs or claims data analysis can be conducted from multiple perspectives. This enables the development of marketing strategy hypotheses and the design of effective tactics.
Additionally, we have data on individuals who have not yet sought treatment, as we collect information on illnesses experienced in the past year and symptoms of concern that may not yet be formally diagnosed.
With the database already in place, it can be leveraged for situations requiring quick analysis. This improves decision-making speed by streamlining data aggregation and analysis.
FEATURES 01
Providing data on patient treatment behaviors.
It is possible to gain valuable insights into patient behavior, such as the procedures they use to access healthcare and how they gather information.
FEATURES 02
Enables cohort analysis
The ability to collect multiple responses from the same respondent facilitates the analysis of long-term trends and the execution of cohort studies.
FEATURES 03
Flexible data design
Surveys can be used to obtain customized data according to your objectives. Additionally, follow-up surveys can be conducted for ongoing analysis.
Optionally
If you wish to perform additional analysis, you are welcome to use the MMP data.
Medilead’s patient database, Medilead MarketPlace (MMP), delivers raw data and flexible analysis capabilities, including cross tabulation. We meticulously analyze medical data from multiple perspectives and distill the insights gained into reports that are easily understandable. We provide practical outputs that are useful for developing marketing hypotheses and strategic decision-making in accordance with the client’s needs. Furthermore, by enhancing our understanding of patients, including their treatment status and disease characteristics, we can more accurately target our efforts and consider policy implications.
The database was used to identify targets for the launch of a new drug. By analyzing the patient population that would be introduced to the drug among existing patients, we helped the client formulate a hypothesis for an effective strategy. Deliverables: The MMP raw data (General, Patients, Care) is centered on target diseases.A86
The database was used to analyze how patient background (age, family structure, employment status, place of residence, etc.), life stage, and satisfaction with communication with physicians influenced information preference. We assisted the client in examining effective information provision methods and clarifying the target audience. Deliverables: The MMP raw data (General, Patients) is centered on target diseases, as illustrated in the cross-tabulation table.
About Mediread Marketplace and Medisearch.
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