Our Business
Data Analysis, Strategic Planning, and Research Support
Top ＞ Data Analytics and Plannning
At Medilead, we provide comprehensive data analysis, strategic planning and research support tailored to the healthcare industry. Our expertise extends beyond the management and utilisation of the Medilead Marketplace (MMP) - our proprietary healthcare database - to the development of customised data-driven strategies and proposals that are aligned with client needs.
We also build and analyse real-world data (RWD) databases based on data provided by clients. Our services include database construction, data organisation and in-depth analysis to ensure that insights are effectively extracted and reported in line with client objectives.
Medilead Marketplace (MMP)
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The Medilead Marketplace (MMP) is one of Japan’s largest healthcare databases, containing survey data from approximately 330,000 healthcare professionals. Using MMP, clients can conduct market analysis and in-depth research to gain critical insights tailored to their strategic objectives. Within our Marketing Analytics (MA) division, we develop, manage and operate the MMP database while providing data-driven solutions to client challenges. |
Case Studies
Data Science & Real-World Data (RWD) Analysis
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We specialise in building, structuring and analysing databases derived from real-world healthcare data provided by our clients. Our team of healthcare data specialists ensure that all data is handled appropriately and that accurate analysis is delivered in line with client objectives. In addition, through our collaboration with healthcare consulting firms, we offer multi-faceted data analysis, providing strategic insights from multiple perspectives.
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Example of survey analysis
We work with leading partners to provide comprehensive data analysis and strategic support.Analysis of Survey Results(Descriptive statistics, statistical analysis, cluster analysis, text mining, etc.)
Survey & Research Analysis
| We provide end-to-end research support, from study design and ethical review committee applications to academic publication support. |
Examples of Analytical Support
Healthcare cost analysis
Prescription drug trend analysis
Comorbidity evaluation
Cost-Effectiveness Analysis & Healthcare Economics
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We conduct Health Technology Assessments (HTA) to evaluate the clinical and economic impact of medicines, simulating future costs and effectiveness. Our assessment models incorporate factors such as frequency of use, cost parameters and survival rates, enabling future pricing projections and informing healthcare policy development. We also analyse long-term healthcare challenges, such as ageing populations and oncology care, to simulate future healthcare expenditure and outcomes, contributing to healthcare policy and economic planning. |
Examples of Analytical Support
Development of new cost-effectiveness models
Adaptation of international cost-effectiveness models for the Japanese market
Evidence generation(RWD analysis,Quality of Life (QoL) assessments,Systematic Literature Review (SLR) and Targeted Literature Review (TLR),Support for academic publication and research paper writing)
